India’s gold industry has established a self-regulatory organization called the Indian Association for Gold Excellence and Standards (IAGES), with support from the World Gold Council (WGC). This initiative aims to enhance consumer confidence and trust in the industry by promoting fair, transparent, and sustainable practices. IAGES will provide accreditation based on strict audits, allowing members to display the IAGES logo. Major industry bodies will participate, and the WGC will finance and promote the initiative to retail consumers.