Rising prices of feminine hygiene products, outpacing even food inflation, are forcing many American women to make difficult choices between purchasing menstrual supplies and other essential items.

This price increase has led to a significant decline in sales of pads and tampons since 2020, with unit sales dropping by 12% and 16% respectively. Major manufacturers like Procter & Gamble have reported decreased sales volumes due to price hikes, highlighting the growing challenge for women to afford these necessary products and the lack of affordable alternatives in the market.