Public dissatisfaction with inflation is impacting the reputation of major consumer brands like Walmart, McDonald’s, and Amazon. Despite price increases slowing, their effects linger, causing declines in trust scores for various industries, including clothing, quick-service restaurants, and grocers, as reported by the Axios Harris Poll 100. The phenomena of sticker price hikes and “shrinkflation” have fueled political debate, but consumer buying habits remain largely unchanged, even as companies like Coca-Cola and PepsiCo pass on higher costs with minimal backlash.