Morgan Stanley predicts that gold prices could exceed $2,600 per ounce by the fourth quarter of 2024, driven by a significant increase in central bank purchases and strong retail demand, particularly from China. The price of gold has already risen 50% from its 2022 lows and 25% since February, with continued inflows into gold ETFs suggesting robust investor interest. While the market faces volatility due to potential U.S. recession fears, the strategists believe that financial flows will support further price increases, especially as the Federal Reserve is expected to cut interest rates.