Rolex’s 2025 pricing strategy reflects the dramatic impact of surging gold prices, with their precious metal timepieces seeing increases up to 14% compared to just 3% for steel models. The iconic Daytona in white gold exemplifies this trend, jumping from $35,000 to $38,100, while the yellow gold GMT-Master now commands $43,300. These adjustments follow gold’s 27% rally in 2024, sparked by global central bank rate cuts and investors seeking safe-haven assets. Market experts anticipate sustained gold prices throughout 2025, citing economic and political risks, while noting that Rolex’s wealthy clientele typically remains unfazed by such increases. In fact, these price hikes have become a strategic element in maintaining the brand’s luxury positioning and exclusivity.