The World Gold Council’s Gold Demand Trends report for Q3 2024 highlights a record-breaking quarter for gold demand, driven by strong investment flows and high prices. Total gold demand, including OTC investment, increased by 5% year-over-year to 1,313 tonnes, marking the highest third quarter on record. The value of demand surged by 35% to exceed $100 billion for the first time, reflecting the gold price reaching new record highs during the quarter. Key factors contributing to this growth include significant inflows into gold ETFs, continued central bank purchases, and robust OTC investment, which offset declines in jewelry consumption and bar and coin investment in some markets.